I was commissioned by Experiencia Vital Mendoza to produce a new design look for the space, which would include logos and promotional material to be carried across all product packaging, as well as published videos and social media marketing.
Experiencia Vital is a therapy space, specialising in holistic therapy centred around Indian Ayurveda and Japanese Reiki. The holisitc approach incoporates massage, yoga, and aromatherapy to assist patients in emotional and physical healing, to complement conventional methods of medicine.
In addition, the space manufactures its own products including soaps, oils, sprays and fragrances in-house and using only natural ingredients to provide an alternative to cheap, chemical-ridden ranges that dominate the market.
Experiencia Vital is a therapy space, specialising in holistic therapy centred around Indian Ayurveda and Japanese Reiki, to assist patients in the process of healing, both emotional and physical, as a complement to conventional methods of medicine.
Ayurveda, meaning ‘knowledge of life and longevity’ originates from the Indian subcontinent as far back as 6000 BCE, works upon the existence of three bodily states, or ‘doshas’, (called Vata, Pitta and Kapha), and states that the balance is essential for health, while an imbalance results in disease. The balance is achieved through a healthy digestive system as well as the practice of regular exercise, yoga, and meditation.
Reiki, literally meaning “mysterious atmosphere, miraculous sign” combining the two Japanese characters of rei (soul, spirit) and ki (vital energy) is a form of therapy originating in 19th century Japan, drawn from several traditional Asian healing practices. The therapy is said to use Uvieral Energy, transferred through the palms of the practitioner to the patient in order to encourage emotional or physical healing. The therapy promotes relaxation, which in turn lowers a patient’s stress response and encourages healing.
In addition, Experiencia Vital offers yoga, massage, Reiki and aromatherapy to patients to assist in the recovery of the physical and emotional pain. Patients include those recovering from an accident, as well as those who find it difficult to relax in the frenetic and uncompromising working world. It recognises that well-being is a combination of both a healthy body and a healthy mind.
To complement the services it provide, the space also crafts its own products. Products on offer include soaps, oils, sprays and fragrances in-house and using only natural ingredients to provide an alternative to cheap, chemical-ridden ranges that dominate the market.
The new design for the space uses the image of the water lotus as a symbol of purity, enlightenment, self-regeneration and rebirth. The characteristics of the lotus are a perfect analogy for the human condition: even when its roots are in the dirtiest waters, the lotus produces the most beautiful flower.
The lotus features across all the promotional material for the space, including the icon and cover material. The design also uses a limited number of colours, predominately a warm orange, to provide a continuity to the company, its space and its products.
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